About WorkOptional

WorkOptional.ai is a research and education company. We publish East/West AIpha, a free 8 minute briefing, every Tuesday, for family offices, allocators and AI builders who decide where AI money goes.

Why we exist

Outside China, half the AI revolution is invisible. Much of what Chinese AI labs announce appears first in Chinese, in filings, papers and local media, and English coverage often comes later or not at all. We read the Chinese sources so you see both halves.

How we work

We build in public with ikiBrain, our AI second brain, mistakes included. A team of AI assistants helps us research, check and produce each issue. San edits and approves everything we publish.

Our mission

Automate Work, Amplify Life.

The people

Chairman

San Eng

$500M+ deployed across Asia and North America as GP and LP, with 65+ investments and 20+ exits. Co-author of The Ten Commandments of Investing, a WSJ and USA Today best seller. Adjunct Professor, Shanghai Jiao Tong University.
Chief Researcher

Dr. Felix Arndt

Professor and Eyton Director, Conrad School of Entrepreneurship and Business, University of Waterloo. Co-author of Book 2.
Chief Marketing Officer, WorkOptional

Alvin Foo

Former Head of Mobile, Greater China, at Google. Venture Partner at Zero2Launch.

The AI assistants

AI assistant: Knowledge

ikiBrain

Our shared second brain, so every edition builds on everything we have read, written and decided.
AI assistant: Chief of Staff

ikigai (iki)

Runs the team day to day, routing each task to the right specialist and keeping San's week on track.
AI assistant: Research

Maven

Checks numbers and claims against primary sources, East and West.
AI assistant: Newsletter Editor

Alpha

Shapes each Tuesday briefing so it reads clean, fast and useful.
AI assistant: Risk and wording check

Eagle

Flags risky wording in every edition and offer before San approves it.
AI assistant: Creative Director

Studio

Makes the visuals, cards and short videos behind each issue.
AI assistant: Social Media

Viral

Takes each edition to LinkedIn and X so the ideas reach readers who need them.
AI assistant: Numbers check

Moola

Checks pricing and figures before San approves them.
Every issue is researched and checked with these AI assistants, then edited and approved by San, who is responsible for what we publish. Our AI assistants are not lawyers, accountants or licensed advisers, and their work is not legal, tax, financial or investment advice.
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For information and education only. Not investment, legal or tax advice. Nothing here is an offer to sell or a solicitation to buy any security.