Last updated: October 2, 2026
The data controller for this website and the East/West AIpha newsletter is WorkOptional.ai LLC ("WorkOptional", "we", "us"), located at 767 Broadway, Suite 1888, New York, NY 10003, USA.
We collect the following information:
Your email address
Your name, if you choose to provide it
Your responses to any surveys or forms
Analytics data from our website and emails (such as opens, clicks, device type, approximate location via IP address, and cookies)
Any messages you send to us directly
We collect information through:
Signup forms on our website
Cookies and similar technologies on our website
Tracking pixels within our email newsletters
Direct communications you send to us
We use your personal data for the following purposes and rely on the corresponding legal bases under the GDPR:
To deliver the newsletter: Based on your consent, which you give when you subscribe, and on the performance of our agreement to send you the newsletter you requested.
To respond to your inquiries: Based on our legitimate interest in communicating with our readers.
To improve our content and measure engagement: Based on our legitimate interest in developing and improving our services, or on your consent where the law requires consent for cookies or email tracking.
To comply with legal obligations: Based on compliance with a legal obligation.
Our newsletter and website are hosted on the beehiiv platform, operated by beehiiv, Inc. beehiiv acts as our data processor and handles personal data on our instructions under a Data Processing Addendum (DPA).
We may use other third-party service providers to assist in operating our business and the website. These providers will only process personal data on our instructions to perform tasks necessary for the services we offer. We do not sell your personal data, and we do not share it with third parties for their own marketing. We may disclose personal data where required by law or to protect our legal rights.
Your data may be transferred to and processed in countries outside your country of residence, including the United States. Where required by law, such as under the GDPR, we ensure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses.
We retain your personal data for as long as you are subscribed to our newsletter, plus a reasonable period thereafter for legal and administrative purposes. After this period, your data will be deleted.
Our website uses cookies and similar technologies, and our emails contain tracking pixels and tracked links, so we can understand which content is useful. You can block or delete cookies in your browser settings and disable image loading in your email client. Some site features may not work without cookies.
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, or destruction.
If you are located in the European Union or United Kingdom, you have the following rights regarding your personal data:
The right to access your data
The right to rectification of inaccurate data
The right to erasure (the "right to be forgotten")
The right to restrict processing
The right to data portability
The right to object to processing
The right to withdraw consent at any time
The right to lodge a complaint with a supervisory authority
To exercise any of these rights, email us at [email protected]. We will respond within the time the applicable law requires.
We do not currently respond to Do Not Track (DNT) signals. We will notify users of any changes to this policy by updating the "Last updated" date at the top. You can review and request changes to your data by emailing [email protected]. Third parties such as beehiiv may collect information about your online activity over time when you use our website.
We collect, use, and disclose your personal data with your consent, for the purposes you have been notified of. You have the right to request access to and correction of your data, and to withdraw your consent. For any data protection matters under the PDPA, please contact our data protection contact at [email protected].
We process your personal data based on legal bases permitted under the Thailand PDPA. These include your consent, the performance of our agreement to send you the newsletter, our legitimate interests, and compliance with law. As a data subject you have the right to access and obtain a copy of your data, to data portability, to object to processing, to request erasure or anonymization, to request restriction of processing, to request correction, to withdraw consent at any time, and to complain to the Personal Data Protection Committee (PDPC).
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children under 18.
You can unsubscribe from our newsletter at any time by clicking the unsubscribe link located at the bottom of every email we send.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. For material changes we may also notify subscribers by email.
If you have any questions about this Privacy Policy, please contact us:WorkOptional.ai LLC
767 Broadway, Suite 1888
New York, NY 10003, USA
Email: [email protected]
Phone: +1 973-250-8820
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