01
Best-seller · Live
WSJ + USA Today best-seller
Ten Commandments of Investing
The 10 rules behind $500M+ deployed, the guiding principles from the world's great Investment Wizards.
Get it on AmazonOutside China,
half the AI revolution
is invisible.
We make it visible. Every Friday. Five minutes.
WSJ
Best-Seller
USA Today
Best-Seller
4.3M+
Combined audience reach
1,500+
Meetup community · BKK · KL · SG
Audience reach is the combined LinkedIn and X follower count of San Eng, Alvin Foo, and Dr. Felix Arndt as of June 2026.
The WorkOptional team.
Chairman · Co-Author #10Cs
San Eng
Wharton MBA · Duke undergrad · CEIBS Executive · WSJ + USA Today best-seller · $500M+ deployed · $200M+ raised.
LinkedIn
Co-Author · Research
Dr. Felix Arndt
Conrad School of Entrepreneurship, University of Waterloo · Book 2 co-author.
LinkedIn
Co-Author · CMO
Alvin Foo
500K+ LinkedIn · 150K X · Thinkers360 Top 100 Personal Branding (2025).
LinkedIn
"The West is noisy. The East is subtle. The rest of the world is ignored.
Allocators see half. We give them both halves."
- WorkOptional.ai mission
Three rooms.
One flywheel.
Intelligence becomes education. Education builds the audience. The audience becomes the co-investor base.
East / West leaders in AI:
builders and investors.
🇺🇸
Andrew Ng
AI Fund · DeepLearning.AI
🇨🇳
Robin Li
Baidu
🇺🇸
Tim Draper
Draper Fisher Jurvetson
🇺🇸
Connie Chan
a16z
🇺🇸
Rui Ma
Tech Buzz China
🇺🇸
Gary Vee
VaynerX
🇺🇸
Donald Miller
StoryBrand
🇨🇳
+ 93 more
On Research
Featured · Bangkok
AI Masterclass
for Investors.
Three days, on the ground in Bangkok. Named builders, real allocators, no panel slop. Nov 11–13, 2026.
Tickets
~$5K+
Sponsor tiers
$10 / 25 / 50K
12 cities
4.3M
combined potential reach by end of May 2026
Bangkok
Singapore
HK
Shenzhen
Tokyo
Seoul
London
NYC
SF
Dubai
Toronto
Mumbai
Two books.
One investing canon.
From the WSJ + USA Today best-seller to the investor's atlas of East/West AI · the books behind the thesis.
02
Q4 2026 · Pre-order
San Eng with Dr. Felix Arndt · Forthcoming · December 2026
Ten Commandments of Investing in the Age of AI
The investor's atlas to East/West AI. 100 named builder & investor interviews.
Pre-orderFree · Every Friday · Five minutes